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What is SEO?
SEO is an acronym that stands for Search Engine Optimization. Do you know how you search engines such as Google and type a search term and get results? For example, when you type “how to fry chicken” you get around 18,400,000 results (0.60 seconds).
Have you ever asked yourself who sits and decides which websites come first and which come last? To explain it as simply as I can, there are specific parameters that the search engine algorithm uses to determine the website’s rankings.
Search engine optimization is “the tweaking” of these parameters to ensure a website is ranked at Google for specific keywords.
You need a San Jose SEO expert because they understand these parameters and know how to tweak them, so your website ranks among the first ten results. Realistically, no one goes to see what the 100th website has to offer regardless of how good its content or offer is, so the first results page is the ideal location.
What can an SEO specialist do for you?
The short answer, a San Jose SEO expert, can get you to the first page of Google and generate more visits to your site from people looking for your product or service. Once you start receiving this traffic, you will increase leads, sales, and brand awareness.
If your website is not showing up on the first page of Google’s search results, you lose a significant amount of business. We can do the work to get your website noticed by the search engines. This way, you can get every bit of potential business out there waiting to discover you.
What services does an SEO expert provide?
Different plans and packages are depending on your needs. However, any SEO expert in San Jose needs to follow these steps:
The first step for all SEO process is to analyze your site and define areas of improvement. Most sites need a tune-up to improve speed, repair broken links and other bugs.
To optimize your website, we will need to edit its HTML and content and even modify the structure to make user’s lives easier while navigating your site and browsing your content. This will make your site a more user-friendly website that engages more with visitors.
Keep your friends close and the data of your competitors closer. To define opportunities to get relevant traffic to your website, a Local San Jose SEO specialist must analyze their overall strategy.
In addition to understanding what your competitors are doing. You will need to select the keywords that can get you more customers. Therefore, the SEO specialist will have to check traffic, competitiveness, and user intent.
For example, if you are a Dentist. You will like to show on the first page a keyword such as “Dentist.” However, this keyword might be too competitive, and it can take tons of resources and time to get you to the top.
Therefore, your SEO expert will probably think you should use a keyword such as “Dentist San Jose” which can drive local traffic and take less time to get to the first page.
Define a content marketing strategy
After selecting the best keywords for your business, it’s time to develop strategic content that engages your audience, resolves a problem, and uses the right keywords. Content marketing is an effective way of engage with users, if you share relevant content, they will keep visiting you.
Develop a link building strategy
Furthermore, the most critical task to succeed in your SEO efforts is Link building. An SEO specialist needs to make sure to get the word out about your content and company.
Plus, there are many techniques in the market, but the bottom line is that getting authoritative sites in your industry to link to your site in a contextual approach is the most effective and long-lasting of all.
Finally, the good news about digital marketing is that you can measure everything. Plus, your specialist will have to monitor metrics consistently and make data-driven decisions. Some of these decisions can be building content that your audience likes more or creating links to a specific page that can get you more clients.
SEO is a must to be relevant in the local community when it comes to digital marketing strategies. A San Jose SEO agency knows what you need to get better rankings in search engines.
Defining the best ranking keywords for your website to fix technical bugs with your site, SEO experts will help you get to the first page results.
Are you ready to start getting to the first page? Our agency has helped hundreds get to the top. Get a free proposal today!
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